Building on Slack Saved Our Startup

From the start, the Tettra team did everything “right.”

They validated their assumptions through customer interviews and fake mockups. Tettra convinced 10 teams to agree to use their product—before writing any code.

Everyone they talked to seemed genuinely excited to use the new Tettra product.

Then the Tettra team launched their MVP… 

... and no one used it.

The early adopters really liked the MVP, but the problem was: no one remembered to use it.

This story shares important lessons about building a business on someone else's platform. Let's see if you agree with their conclusions.


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