6) Adweek: An interview with John Leguizamo, whose new Pepsi ad highlights his perseverance

www.adweek.com

If there’s a common ingredient in Leguizamo’s achievements, it’s his drive and a refusal to take “no” for an answer. And this, as it turns out, forms the thematic core of the Pepsi commercial that aired last Thursday night during the Billboard Latin Music Awards. Go watch the ad here.

“You know, I’m an overachiever,” Leguizamo told Adweek on a call Thursday afternoon. If you’re a Latino, he added, “you have to be four times better than the next guy to make it—it’s just a fact of life.” The 60-second Pepsi spot shows Leguizamo, seriously late for a curtain call, dashing across Mexico City to get to the theater. He bolts from his hotel bed, dashes down an escalator and even commandeers a pedicab to reach the stage door just in time.

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