WhatsApp Pay is ready to launch in India

www.businessinsider.com

WhatsApp has been attempting to enter India with a payments product for over a year, shoring up the talent and building the relevant infrastructure. Last year the Indian government placed (overly, in my view) burdensome restrictions and requirements on payments companies operating in country. WhatsApp has now finally created the necessary data storage facilities in India to introduce WhatsApp Pay to the chat app's entire Indian user base. Easier said than done, but given the time they have had to plan, expect nothing less than a full court customer acquisition press when they go live later this summer.

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