Instagram is building a standalone app for shopping

www.theverge.com

I've talked before about the potential Instagram has to be the killer social shopping app, and this week the company seemed to take the biggest steps it's made in that direction. Instagram Shopping is a new app in development at Facebook. The app — which may be called IG Shopping — will let users browse collections of goods from merchants that they follow and purchase them directly within the app, Now, while I understand the desire to not clutter the main feed, I feel the whole point of 'social shopping' is to be able to transact while in the 'social' setting. Getting users to download an entirely new app seems silly, but how it rolls out remains to be seen.

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