2015 Google Ranking Factors: 260+ Facts & Myths


There’s a lot of information floating around these days about what makes a site rank higher in Google’s free, organic listings. Through this team's research, they’ve found the majority of this advice to be either partially wrong or completely wrong. The advice and products stemming from that information are often dangerous. And finally, the accurate “factors” remaining often aren’t factors that Google considers at all, but tactics and indirect correlation. Despite all that, we actually know a lot for certain about the way Google ranks websites. Real SEO knowledge doesn’t come from a random blogger, forum, or magic “get rich quick” scheme. The most trustworthy SEO knowledge only comes from three sources.


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