‘Baby Shark’ Smells Money Onstage

www.nytimes.com

If you've come within shouting distance of a toddler in the last 3 years, you're familiar with Baby Shark. The "song" is beloved by children of all ages and since its annoyingly catchy beat with nonsense lyrics that you can't help but hum along to even when there isn't a toddler in sight because the tune sticks in your mind like an earworm decided to buy up your entire consciousness and build a housing development complete with a mall and theme park was uploaded onto YouTube in June of 2016 it has been viewed almost 4 billion times (sometimes it feels I've contributed about a billion of them...). It's so popular "during the World Series, entire baseball stadiums acted out the video’s shark-bite hand jive...water fountains dance to its beat". Now, as you'd expect, anything this popular would have created shark spawn to capitalize on the early successes. While Smartstudy, the South Korean media company that released it, "seemed unprepared at first to exploit its hit meme" they are making up for lost time. Soon you'll find Berry-fin Tastic cereal in aisles thanks to a partnership with Kellogg's, a Nickelodeon TV show and a feature film about a family of sharks who, for reasons still unclear, have to 'run away' while on a hunt. Baby Shark has also hit Broadway with Baby Shark Live! A live action show that will run for the next 3 years, it is complete with confetti cannons, LED backdrops and ends before bedtime. Doo doo doo doo doo doo.

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