Each time a product team begins a new project, the list of things to do can be overwhelming. A strong design process can create structure, efficiency, and a clear path to completion.
A crucial moment during the design discovery is not to be restricted by limitations. Each limitation will have a negative impact on creativity – it will prevent genuinely innovative products. Only when you free your mind, you can come up with a genuinely creative design decision.
The goal during the discovery stage is to connect the information from both discovery processes together and create a robust product design direction. After both teams finalise their activities, they should meet and discuss their design decisions. This is the moment to merge the design decisions and establish a solid direction for design. It’s vital to stress a few important moments:
- Designers should never blindly follow the engineering team. The design direction should be reached based on a mutual agreement, but not forced by the engineering team.
- Identify opportunity. During the discovery phase, it’s vital to understand not only the current state of the market but also to project this state to the future. It will help you design answers to where the product will be in two, five, or ten years. This will increase the probability that a product will be in demand and sustainable.