TV viewers will make a judgement call on a show after a single episode, and most prefer shorter series, according to new figures from Hub Entertainment Research. The study breaks down viewing habits at a time when consumers are staying at home and streaming is spiking.
Based on an October 2020 survey of more than 1,600 TV viewers, Hub Entertainment’s report finds that the majority decide whether they want to watch a show after just one episode. This is the case when it comes to catalog shows with multiple seasons (74%), and even more so for new shows that consumers discovered before the premiere (95%).
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