Voices From The Field: Educators Share What Edtech Entrepreneurs Should Know

www.forbes.com

This is the first of a series of articles to share insights based on the following questions: - Why some teachers are afraid of technology - Best advice for entrepreneurs who want to go into education technology - What catches a teacher's eye for a prospective product One of the many tips for entrepreneurs: If you're going to sell your product, market directly to the consumers about their current needs, not about the future ones.

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