3 pillars of the most successful tech products 🔑


92% of startups fail within three years. Only 1% of apps in the App Store are financially successful. And even for the fortunate few companies that raise venture funding, 75% will fail to generate a return on investors’ capital. Why do some companies scale to millions of users while others wallow in obscurity? What explains the runaway success of a company like Facebook while a startup like Viddy, a mobile app for video, attracted millions of users and millions of dollars in financing, only to lose both? Great article by Nir Eyal.


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