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Issue #22

by Ross Chapman

The #1 rule of UX design: make bold choices

"The best advice I can give to UX designers is to make bold choices. Make choices for your users. Leave lots of stuff out, and don’t be afraid of reading an angry review demanding feature X to be added to your product ASAP. You want your product to be user-friendly and pleasant to use? Make bold choices, and believe in them." Really useful (against the trend) advice from Bram Bos. Delivering less and improving rapidly also help.


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