How Our Brains Work When We Are Creative: The Science of Great Ideas

blog.bufferapp.com

Bookmark-worthy article, as it contains a host of links to excellent resources on the creative process. Sections that sparked my interest: the 2 general principles of ideas, priming your brain by overwhelming it, and having a willingness to create many bad ideas to reach a few good ones. I always study content like this with an eye on how it can be used in athletic coaching, as well as in business, which is in its own way a method of connecting old ideas in new combinations.

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