Competing with BigCo: 2018 Edition

Awesome read!

Why is it that just when large companies seem the most successful there is also the biggest opportunity for small companies to innovate so much and create formidable competition? It does seem counter-intuitive and especially today when so much attention has shifted from the startup world to big companies. The opportunity exists because when big companies becomes successful is when collective leadership becomes most focused on maintaining success. Leadership tends to see more risk in downside of the current plan and than upside in taking on new things.


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