Early adopter marketing: how startups get their first users πŸš€


When Whitney Wolfe was faced with the challenge to grow her co-founded app Tinder, with almost no budget, she literally acquired the first users herself by going to college fraternities and pitching the app to students. She created a flyer, printed 1,000 copies and paid students of several universities $20 to help distribute them. When Wolfe later started her second app, Bumble, she did the exact same thing! Both companies are now unicorns. Early adopters play a crucial role in achieving PMF and growth at scale. They are the key to making a good product great and lead you to the growth channel that will let your startup take off like a rocket.


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