Building relationships with social media can be hard, but don’t worry chatbots are coming.

medium.com

Since Facebook has become mainstream, marketers have waved social media as the way to connect with customers. But let’s face it, social media are not designed to let brands build great relationship with their customers. They’re great at whitespace recruitment, managing communities and communicating product/company announcement. But they’re not the home of personal connections between brands and people.

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