Responsive Delivery: Effective Practices for Digital First Organizations

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Digital first organizations are creating experiences that are addressing an unprecedented amount of design challenges across a rapidly changing set of platforms and channels. This increasing degree of uncertainty requires that these organizations develop a responsive delivery approach to foster collaboration between marketing and its technology partners. The modern digital enterprise is a place where the customer experience calls for greater integration of organizational capabilities, from content to creative to software. As leaders we must determine how to reduce the silos between these groups to improve the rate of learning for the entire organization.

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