Last week my wife and I took a company tour which failed to excite our imaginations. There were no surprises, no engaging interaction. It was a huge missed opportunity for the brand, so we came up with a few ways they could make it better.
You don’t need to have millions of dollars and TV personalities to represent your brand. You just need to create an authentic, immersive experience that connects to your customers and speaks your brand language. Every touchpoint of your brand is an opportunity to create lifelong customers.