Ritson: Understanding customers is marketers' biggest mission


A lot has changed since Marketing Week was first published in 1978, but the search for differentiation, the need to understand customers and the battle for brand supremacy will always be marketers' key challenges.

Crazy when good businesses lead with print - how do you learn from that? Also, it still makes me laugh when another large business fires their "new media" agency - we've moved past that.


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