Daring Fireball: Perfect Ten


And, of course, what would a big Apple anniversary be without a link to John Gruber:

Ten years ago today, the iPhone went on sale.
I almost never watch an Apple keynote event after it has faded from being new. But I’ve watched the iPhone introduction at least half a dozen times over the years. I still get excited. The words Jobs used, as quoted above, are perfect. But you really have to watch it, to listen to his voice, to feel his conviction. He knew then what we all know now: this was it. This was the keynote we had all been waiting for. This was the reason why people lined up overnight for Apple keynotes — in the hopes of an announcement like this one. The iPhone was the product Apple had been founded to create — the epitome of everything both of Apple’s founding Steves stood for and obsessed about. The home run of all home runs.
With hindsight, though, I think even Jobs himself underestimated what the iPhone was.
The Apple I, the Apple II, the Macintosh, the iPod — yes, these were all industry-changing products. The iPhone never would have happened without each of them. But the iPhone wasn’t merely industry-changing. It wasn’t merely multi-industry-changing. It wasn’t merely many-industry-changing.
The iPhone changed the world.


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