To Woo Shoppers, Stores Are Accepting Competitors’ Returns

www.wsj.com

Sometimes the enemy turns out to be your friend, and a little healthy coopetition is good for everyone. Retailers are now partnering with one another, accepting returns from other stores and brands as way to drive foot traffic (and hopefully dollars). Walgreens and Nordstrom are leading the effort, as “Wal­greens will start of­fer­ing pack­age pickup and re­turns at more than 8,000 U.S. lo­ca­tions to part­ners such as Levi Strauss & Co. and Ur­ban Out­fit­ters Inc., which owns An­thro­polo­gie and other chains. Nordstrom will test do­ing the same at seven stores in the Los An­ge­les area with a group that in­cludes Cole Haan, said the com­pa­nies.”

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