The Apple Card, a Missed Opportunity

This week (as expected) Apple released their Apple Card in partnership with Goldman Sachs in a great example of what the company is aiming to do with their services strategy - bring the Apple touch to old, staid categories. Now, while the card has some tremendous features including activation via a tap onto an iPhone, no interest rates, virtual card numbers for online payments and more, Apple could have gone a lot further when it comes to disrupting financial services. As Nick Abouzeid aptly puts in this critique, "Apple could have built the Everyone Card, democratizing access to the financial privileges of the elite."


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