Geo Experiments, The Perfect Complement to A/B Testing

towardsdatascience.com

I'm a bit surprised that this topic doesn't get covered more often: everyone loves A/B tests but there is very little knowledge shared in the community on geo experimentation. There are many instances where marketing use cases can only be solved by designing geo experiments! If you touch marketing analytics and don't have this tool in your tool kit, this post is highly recommended.

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