The Credit-Card Kingmaker

www.wsj.com

Brian Kelly used to be just another HR employee. Now he's a globally recognized figure, although he goes by a different name: The Points Guy. Started in 2010 as a side hustle, the credit card rewards cards review site now pulls in over $10m a year in banner ad revenue from banks alone and is among the top 5 sites where banks spend advertising dollars, and for good reason: not satisfying TPG likely means the billion dollar ad budget isn't going to work.

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