From Gloom To Glam: The Evolution Of Facebook Messenger Chatbots

www.forbes.com

Early adopters saw the potential of chatbots to encourage desired business activities such as driving video consumptions, offline footfalls, and recurring subscriptions. Those opportunities to monetize are now being proven out. Hotel booking startup SnapTravel recently attracted $8 million in Series A funding. The company implements a human-bot hybrid approach to enable users to locate and book rooms via SMS text and Messenger. According to Chandrasekaran, SnapTravel rakes in $1 million in monthly revenues from Messenger alone.

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