Why Bitcoin? Why Now?

www.wsj.com

Consumers have grown more comfortable with sending and receiving money digitally from their phones, even when a bank isn’t involved. This has made it easier for individual investors to pile into bitcoin and they, in turn, have pushed it into the cultural mainstream.

The so what: Will bitcoin (and Coinbase) be the first truly mainstream consumer application? Coinbase has been #1 in the app store for the past couple of weeks now... Suggests that there's still a huge opportunity in US fintech for true virality and mainstream adoption. 

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