The media trends defining the World Cup, in 5 charts

WK voetbal en marketing: Mooi actueel artikel met cijfers!

Waarom al die Chinese reclameborden? Dat is omdat Chinese millennials de meest interessante doelgroep ter wereld is:

A large part of that spending will target millennials in China [...]. This “bulge” of millennial fans is not typically seen in other markets, showing that the sport could be huge domestically in a decade

Jonge voetballers en hun fans gebruiken Instagram:

Younger footballers are seemingly abandoning Facebook for Instagram, connecting with fans beyond the game by sharing their lives using features like Stories