The media trends defining the World Cup, in 5 charts
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Waarom al die Chinese reclameborden? Dat is omdat Chinese millennials de meest interessante doelgroep ter wereld is:
A large part of that spending will target millennials in China [...]. This “bulge” of millennial fans is not typically seen in other markets, showing that the sport could be huge domestically in a decade
Jonge voetballers en hun fans gebruiken Instagram:
Younger footballers are seemingly abandoning Facebook for Instagram, connecting with fans beyond the game by sharing their lives using features like StoriesLees meer...