"If your house is on fire, you need to get out of the house."

www.nytimes.com

Really enjoyed John Caramanica's interview with Frank Ocean. With regard to how his latest album, Blonde, is performing:

Well, we doubled “Channel Orange” first week. I’m always gonna be like, “We could have done a little bit better.” I guess there’s a satisfaction that comes with looking at numbers like that, and I’m making, like, No Limit-type of equity, Master P-type of equity on my record.

This certainly feels like it will happen more in the future. Maybe artists use the labels to achieve some level of fame at first, then figure out a way out of their contracts to go it alone. The ability to work with Apple, Google, Amazon, etc directly sure seems to make this a lot more feasible than when Pearl Jam, Nine Inch Nails, and others tried to do this in years past...

On the notion of devoting less time to music:

“I believe that I’m one of the best in the world at what I do, and that’s all I’ve ever wanted to be,” he said. “It’s more interesting for me to figure out how to be superior in areas where I’m naïve, where I’m a novice.”

Interesting guy.

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