Which Recommendation Types Do Consumers Find Most Compelling?

www.marketingcharts.com

Marketers are well aware of the many benefits to be found in the personalisation of digital experiences, but consumers don’t necessarily share the same enthusiasm for personalisation.

A recent report from Adobe [available on slideshare] finds that consumers are split on whether personalised recommendations are well suited (52%) or poorly suited (49%) to them, but are open to better personalisation.

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