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Twitter Expands Disappearing-Posts Product, Hints at New Audio

www.bloomberg.com

Twitter said Tuesday that it would make vanishing tweets available to its users globally after testing the feature, called Fleets, in a handful of countries.

Unlike traditional tweets, fleets are fullscreen posts that disappear after 24 hours, replicating the Stories format pioneered years ago by Snapchat. This type of sharing has exploded in popularity on other social networks and could provide a valuable channel for advertising to Twitter. Twitter said the feature is designed to be a “lower pressure way for people to talk about what’s happening.”

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