How A.S.M.R. Became a Sensation

This article about the A.S.M.R. craze, and how it got started, is really interesting. It's just one of many corners of YouTube that are seeing insane traffic (and a lot of money being made).

Today legions of (mostly female) creators release, by my count, around 500 new videos on YouTube each day. Over the course of reporting this article, I spent at least 200 hours on the site, watching women chew gum, swallow octopus sashimi, simulate eye exams, turn pages of books and peel dried glue off artificial ears. I watched a teenage girl role-play as a 14th-century nun, treating me for the bubonic plague. I watched a two-hour recording of hair-dryer sounds.


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