Hoe Facebook intern omging met de verschillende crisissen

www.nytimes.com

Kort samengevat: slecht. Van simpele ontkenningen tot het inhuren van een pr-bureau om propaganda te bedrijven. Dit verhaal van The New York Times laat zien hoe de leiding bij Facebook heel veel twijfelachtige keuzes heeft gemaakt in het aanpakken van de crisissen waarmee het bedrijf de afgelopen twee jaar te maken kreeg.

Vooral het werk dat PR-bureau Definers voor Facebook deed is opmerkelijk:

On a conservative news site called the NTK Network, dozens of articles blasted Google and Apple for unsavory business practices. One story called Mr. Cook hypocritical for chiding Facebook over privacy, noting that Apple also collects reams of data from users. Another played down the impact of the Russians’ use of Facebook. The rash of news coverage was no accident: NTK is an affiliate of Definers, sharing offices and staff with the public relations firm in Arlington, Va. Many NTK Network stories are written by staff members at Definers or America Rising, the company’s political opposition-research arm, to attack their clients’ enemies. 
Facebook also used Definers to take on bigger opponents, such as Mr. Soros, a longtime boogeyman to mainstream conservatives and the target of intense anti-Semitic smears on the far right. A research document circulated by Definers to reporters this summer, just a month after the House hearing, cast Mr. Soros as the unacknowledged force behind what appeared to be a broad anti-Facebook movement.

Lees meer...
Linkedin

Wil je meer soortgelijke content ontvangen?