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Paramount+ downloaded 277k times in first five days, new CBS app ranks higher

blog.apptopia.com

Paramount+ launched on March 4th in a similar fashion to how HBO Max launched in May 2020, in that it took an existing app (CBS // HBO NOW) and simply transitioned it into a new product.

In its first five days of launch, Apptopia estimates Paramount+ was newly installed 277,184 times globally, with 241,140 of them coming from the United States. Before launch, CBS offered the public a limited time deal of 50% off the price with a one year commitment. This lead to $86.7k generated via in-app purchase revenue on March 2nd, the highest single day take ever estimated for the app since launch in 2013.

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