Why Our Brains Fall for False Expertise, and How to Stop It

www.strategy-business.com

Loved the phrase "proxies of expertise".  We've all listened to the wrong person for the wrong reasons.  This post is a good reminder to get conscious about who you are listening to, and why.  And if they aren't the expert, ask the expert.

"Essentially, when our brains are left to their own devices, attention is drawn to shortcuts, such as turning focus to the loudest or tallest person in the room"

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