Difficulty Matching to improve customer experience

robhaisfield.com

Behavior Science and gamification expert Rob Haisfield deconstructs how matching difficulty level of an app with the skill of users enhances app's stickiness. He uses examples of popular apps like DuoLingo, Fabulous and Grammarly and games like Resident Evil and Sonic the Hedgehog that use this approach. He discusses different types of 'difficulty matching' models used by these apps to improve user experience.

Based on my own experience of downloading new apps and then getting frustrated with the complexity involved in setting these apps, I found this article to be of great relevance for product designers.

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