Katy Milkman on how to nudge people to accept a covid-19 vaccine (Email/ Pay Wall)


Now that COVID vaccine is available in many countries, the next step is to get it out to everyone as soon as possible. But with many rumours circulating about the ‘safety’ of the vaccine, people may choose a wait and watch approach before agreeing to get vaccinated.

Here’s Katy Milkman, Professor at Wharton on how to use behavior science to encourage people to get vaccinated. She looks at ‘two’ distinct problems that can impede the vaccine rollout and how behavior science strategies such as ‘social proof’ can help in overcoming these problems.


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