Intentional and Unintentional Sludge

behavioralscientist.org

If you have ever tried to unsubscribe from a service, only to find that you have to send a snail mail to the publisher to unsubscribe, you will relate with this article.

In this thought-provoking piece, the authors explore the world of sludge - when users face high friction in achieving a goal that is beneficial to them. They look at both unintentional sludge (the bad type) and intentional sludge (the really bad type) and how to get rid of these sludges.

Read more...
Linkedin

Want to receive more content like this in your inbox?