4 Ways to Use Psychology to Win Your Competition's Customers


If you have read the Hooked model made popular by Nir Eyal, this article will be of interest to you. It extends the Hooked principles to enable creation of habit forming behavior for your app/product. For instance, can you provide a faster hook than your competitor by taking away all the friction in the purchase process? This will make the customer hit your acquisition cycle and not your competitor's. A very interesting article with lots of food for thought.


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