Transition, Reaction, & Tapping Student Expertise w/ Mary Barr, CMO Ball State

Marketers know that there’s always something to learn during a transition. Rather than sticking rigidly to the strategy that no longer applies, marketers — especially higher ed marketers — must embrace being reactive and open-minded toward transition.

In this episode, we interview Mary Barr, CMO at Ball State University, about leaning into transition:

We also chatted with Mary about:

  • What higher ed can learn from consumer brand
  • Tapping student expertise from a branding perspective
  • The benefits of a two-student research group
  • Promoting recycling in branding (a really cool story about billboard vinyl)

Know of a higher education marketing change agent you’d like to hear on the show? Does your university have an interesting story to be featured?


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