Pollsters cannot seem to read the US voter’s mind right


It's the post-election week and hence it will be blasphemous (😅) to not start this section with an article on elections. In this insightful article, veteran Behavior Science expert Biju Dominic looks at how behavioral science explains the gap in how pollsters think people voted (or what they are told by the people) and how people actually voted.

You can pretty much replace pollsters by 'market researchers' and the insights will still be spot-on.


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