Social media, social norms, and the question of plastic bags

How can you take a behavior that is considered socially acceptable, even commonplace (but it hurts the environment) and convert it into something that is shunned by a majority of the population.

“By changing the narrative around it.”

In this interesting article, author Kim Borg underscores the importance of leveraging the social media, changing the dominant narrative and utilising social norms to persuade the Australian shoppers to stop using single-use plastic bags.

This is the type of case study that makes you feel happy on how Behavior Science helps in driving sustainable behavior change for the greater good.


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