Rituals: The ties that bind


In this quick read, Colin Strong from Ipsos talks about the importance of rituals in Behavior Science. He looks at the research done in this field and identifies two fundamental components of a ritual.

If your behavior change intervention is battling a strong pre-existing belief, then this is the article for you as most beliefs ride on rituals. Understanding how you can use rituals for your benefit is always the first step.


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