The Surprising Upside of Expensive Products That Don’t Sell

hbr.org

An interesting article that leverages principles of Behavioral Science to look at why having expensive products in your product portfolio makes sense, even though these products don't themselves make any money. So, if you are having a bit of struggle in the revenue department, do go through the article for 5 reasons to introduce more expensive products (yes!) and not offer a discount to counter your revenue issues.

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