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Resetting the App Store

www.ben-evans.com

We’ve been arguing about app stores for a decade, but now the EU is going to change the rules.

Many of Apple’s decisions around this have to balance privacy, security, reliability, battery life, simplicity, ease of use, and competition. But their choices often seem to treat ‘things Apple likes’ as the most important criteria, and often seem to rank competition last. This is a particular problem for in-app payment, where Apple’s rules make some kinds of business simply ‘prohibitive’ - most obviously ebooks and music. You can be in the store, but you can’t use Apple’s payment system, and yet you can’t use your own either.

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