Small School Marketing: Finding Unique Identifiers w/ Dan Sanchez

thehigheredmarketer.sounder.fm

With so many competing small colleges, it’s important to highlight what makes a specific college special. Whether it be oceanfront property, close to the mountains, or offering a special major, the unique characteristics can make all the difference.

Dan Sanchez, Director of Audience Growth at SweetFish Media and formerly from Bethany Global University, talks about his past and current successes within marketing.

What we talked about:

  • Specific Student Targeting Within Bethany Global University
  • Marketing Operations on a Budget
  • Dan’s Journey Into Marketing
  • Success Advice for Small Colleges

Check out the resources below for more information:

Know of a higher education marketing change agent you’d like to hear on the show? Does your university have an interesting story to be featured?

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