The science of behaviour change

The good folks at Ipsos (global research agency), recently published a new Behavior Change framework - MAPPS. I almost dismissed it as another framework in a space that’s flooded with similar looking frameworks.

On closer inspection, I felt that Ipsos’s framework could be a good starting point for practitioners as it balances the simplicity of EAST and the complexity of something like BCW wheel. And while it may not be 100% comprehensive, it covers key areas that will give you a starting point as a practitioner.

Do check it out if you are looking for a simple, elegant framework to structure your interventions.


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