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Shein: The TikTok of Ecommerce

Shein (pronounced She In) is the fastest-growing ecommerce company in the world. It reportedly did almost $10 billion in revenue in 2020, and has grown over 100% for each of the past eight years.

Shein ranks as No.1 in the iOS App Store’s Shopping category for 56 countries, and garners a top 5 spot for 124, out of total 174. 

Since mid-February, Shein has seen an unbroken run of being ranked second only after Amazon for shopping apps in the United States. 

The company is based in China, yet spurns its local market in favor of selling abroad. Shein sells into nearly every other major market in the world, with the notable exception of India, where it was banned along with TikTok and 57 other Chinese apps last June.


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