Ad tech is 'paralyzed' by vague proposals from Google

Ari Paparo, CEO of Beeswax, spoke with Ronan Shields of Adweek on what mattered in 2020. "I think the industry is somewhat paralyzed by the confusing and half-baked proposals that Google keeps putting out," Ari said. "Effectively, we have the largest web browser giving us vague deadlines and vague technical solutions to really big important problems, and that just has everyone frozen because they’re not sure how to act."


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