The Real Value of a Product Manager | Aha! Blog

Who is the most misunderstood in technology? I would say it is the person who plans what will be built next. This person -- often called the product manager -- is a puzzler to many. Just consider how many different job titles are used for people who do the work of product management: product manager, product owner, business analyst, and even program or project manager sometimes. To keep it simple -- let's refer to these folks as product managers.


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