“In a financial crisis, or a pandemic, or when tensions are high politically, there is no ‘going back’ as a company. The only direction is forward.”
Here are four reasons why right now is not a time to play conservatively, but to reinvest in your growth as a business:
- Downturns can be a catalyst for deep strategic thinking.
- When a business is forced to change, customers and employees will tell you where you need to improve.
- Operating expenses, advertising rates, and interest rates are lower than usual.
- If you needed a reason to do things differently, here it is. Experiment and test enhancements and new frameworks.