Are Nudges Cost-Effective?

A team of researchers conducted research on whether nudges are as cost-effective as the policy makers believe or is this just balderdash propagated by unscrupulous behavior economists!

I would have given you more insight into this article but the researchers who collaborated for this project include Richard Thaler, Shlomo Benartzi, Katy Milkman, and Cass Sunstein among others.

If this does not convince you to read this article and the research paper, nothing I say ever will 😀


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